Friday, June 06, 2008

HEWLETT PACKARD


IIPM - Admission Procedure

Powerful – precisely the adjective you’d use to describe this technological titan

BillPowerful – precisely the adjective you’d use to describe this technological titan Hewlett and David Packard couldn’t have imagined that decades after their toss-a-coin name computer-manufacturing establishment, they’d be able to stand tall as the world’s largest technological vendor and scorn at mighty brands like IBM and Dell! Hansel D’ Souza, Brand Consultant, Hansel Marketing and Advertising, says, “HP has been a worldwide player and has used its technical expertise to capture market share.” In India, HP’s products are available across 1,900 retail outlets – including 1,500 grand multi-brand retail outlets and 400 exclusive HP outlets. And when it comes to empowering the brand with something to talk of, HP scores high with 342 service centres across 155 cities. And if ever it were asked: why HP still looks as fresh as ever, the answer comes via its constant innovative launches – the most recent being the stylish Compaq Presario SR5000 series PCs. Another pioneering product launch was the HP Photosmart A516 that has the ability of wirelessly printing quality photos via Bluetooth enabled devices! Globally, dark clouds hung over this $91.7 billion revenue churning giant, with the eventful exit of Chairman Patricia Dunn, but HP has found a saviour in Mark Hurd, the transformational CEO, who has now proved that profits are not passé at HP!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Google goes ‘trendy’
Water water, nowhere
Feel like god, do You?
IIPM, GURGAON
‘Chai’ or ‘thanda’ what’s the global funda…
Harry Potter and the India story

Monday, May 19, 2008

ESPN Software India Pvt. Ltd.


IIPM - Admission Procedure

CATEGORY : Online
BRAND : ESPN
AGENCY : ESPN Software India Pvt. Ltd.

4Ps TAKE : Even ESPN Software India Pvt. Ltd.the poor show at the World Cup has not dampened spirits! So here is leading sports channel ESPN-Star aggressively promoting the Afro-Asia Series, being played between 5 and 10 June in Bangalore and Chennai. With a green and a bright visual, this online spread is eye-catching, and the communication is bang on: announcing the dates and letting viewers know trivia that are not only live, but exclusive too. The reward to the prospect? You can always catch cricket at its best with ESPN. Good effort, given that the series is under a bit of a cloud with Tendulkar, Graeme Smith and Muralitharan having pulled out…

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Wednesday, April 16, 2008

More heads to start rolling at Motorola


The world’s No.2 handset-maker, Motorola, has announced More heads to start rolling at Motorolathat it will cut another 4,000 jobs, as part of a strategy to beef up financials and turn around operational results. The company announced – in the beginning of this year – that it will cut 3,500 jobs as part of its two-year cost-cutting plan to save $400 million. These layoffs are already underway, and the process will be completed by the end of June. And now, it says that it will cut 4,000 more jobs – this time to save another $600 million in 2008 (it has further announced that it will ‘prioritise investments’, put controls on discretionary spending and general & administrative expenses). The total number of employees at Motorola stood at 150,000 worldwide in 2000; by the beginning of this year, the number had declined to 66,000.

For Complete IIPM Article, Click on IIPM Article

For More IIPM Info, Visit Below....
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
IIPM Economy Review


Thursday, April 03, 2008

The ‘Scorpio’n King!


Why Study Abroad When IIPM Gives You 3 global Advantages!

M&M has stolen the show with the Scorpio

I do notSwapan Seth, CEO, Equus Red Cell on Scorpio know how to drive but I am driven around. Moreover, I am not even car-savvy but I seem to be obsessed with Mahindra’s Scorpio... a bit too much! After trading my Scorpio with a friend for a Toyota Innova, I still can’t help but miss my old Scorpio and go all ga-ga about the huge beauty. One car I had and grossly miss is the Scorpio. (I think it’s completely kick-ass!) As a family, we go out to the hills very often. The Scorpio is perfect for long journeys. I like its road grip. And the fact that it is a complete workhorse that never ever gives us any trouble.

Right from The ‘Scorpio’n King!its launch in 2002, Mahindra’s Scorpio has made its presence felt not only in India but also in places like Dubai & Europe where it is popularly called Mahindra Goa. Offering its owners, satisfaction and rendering them tension-free rides, the Scorpio boasts of a five speed gear box, army-strong engine, aggressive styling, good re-sale value and much more that has enabled it to become popular as a refined cruiser, a capable mountain mule and a competent highway cruiser. My primary reason was that I wanted a value- efficient, sturdy vehicle that would be high on performance and low on maintenance. Across multi-terrains and over 50,000 kms, the Scorpio never let me down. The after sales service is top class. I think M&M stole the thunder from under the nose of many. For me, a car is an extremely functional vehicle that must ferry me from point A to B without fuss or flash. I am hugely anti-flashy cars that most men drive around. I think if you have a status, you don’t need a symbol to flag it off and on these counts Scorpio fits the bill!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Thursday, March 27, 2008

Malayala Manorama :- A shopping spree that spares no one!

BRAND: Malayala Manorama
HEADLINE: A shopping spree that spares no one!
BASELINE: Nobody delivers Kerala better
AGENCY: TBWA India
4Ps TAKE: A Malayala Manorama :- A shopping spree that spares no one!queue comprising shopaholics – and who do we notice first amongst them? Mahabali, the mythological ruler of Kerala! And what is he doing in the queue? The headline has answers: ‘A shopping spree that spares no one!’ This ad of Malayala Manorama is celebrating the upcoming festival of Kerala – Onam. One with a difference, it tries to convey its message – that they are the best when it comes to covering Kerala – by associating themselves with the most important festival of Kerela which is when Keralites shop the most. The ad stands out for its sheer out-of-the-box communication strategy. This corporate branding initiative of the newspaper also succeeds in bringing out its brand personality very distinctly.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....

The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/