HEWLETT PACKARD

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Powerful – precisely the adjective you’d use to describe this technological titan

Bill Hewlett and David Packard couldn’t have imagined that decades after their toss-a-coin name computer-manufacturing establishment, they’d be able to stand tall as the world’s largest technological vendor and scorn at mighty brands like IBM and Dell! Hansel D’ Souza, Brand Consultant, Hansel Marketing and Advertising, says, “HP has been a worldwide player and has used its technical expertise to capture market share.” In India, HP’s products are available across 1,900 retail outlets – including 1,500 grand multi-brand retail outlets and 400 exclusive HP outlets. And when it comes to empowering the brand with something to talk of, HP scores high with 342 service centres across 155 cities. And if ever it were asked: why HP still looks as fresh as ever, the answer comes via its constant innovative launches – the most recent being the stylish Compaq Presario SR5000 series PCs. Another pioneering product launch was the HP Photosmart A516 that has the ability of wirelessly printing quality photos via Bluetooth enabled devices! Globally, dark clouds hung over this $91.7 billion revenue churning giant, with the eventful exit of Chairman Patricia Dunn, but HP has found a saviour in Mark Hurd, the transformational CEO, who has now proved that profits are not passé at HP!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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