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CATEGORY : Online
BRAND : ESPN
AGENCY : ESPN Software India Pvt. Ltd.
4Ps TAKE : Even
the poor show at the World Cup has not dampened spirits! So here is leading sports channel ESPN-Star aggressively promoting the Afro-Asia Series, being played between 5 and 10 June in Bangalore and Chennai. With a green and a bright visual, this online spread is eye-catching, and the communication is bang on: announcing the dates and letting viewers know trivia that are not only live, but exclusive too. The reward to the prospect? You can always catch cricket at its best with ESPN. Good effort, given that the series is under a bit of a cloud with Tendulkar, Graeme Smith and Muralitharan having pulled out…For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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