Daring to think beyond...

If daring is the way at the Indian Institute of Planning and Management (IIPM), then IIPM has proved that once again by being ranked as one of the best business school in the country. As per a recently concluded survey conducted by Zee Business in a quest to find India’s best B-Schools for 2009, IIPM has been ranked fifth in the overall ranking (two places higher than its 7th position last year and well ahead of three IIMs) out of 30 B-schools. The icing on the cake is that it has topped the rankings in the global exposure category for the second year in the running. IIPM has been credited with placing students in major multinationals abroad, providing enviable global interface for its students through its Global Opportunity and Threat Analysis program, sessions with globally renowned visiting faculties, et al. It has been ranked 8th for placements as it has successfully achieved 2,550 national and 55 international placements for the batch of 2009. “Over the past few years, The Indian Institute of Planning and Management has structurally oriented itself towards fortifying the mandate to internalise internationalism through its strategic academic tie ups (with institutions like University of Cambridge, University of California at Berkeley, University of Texas at Austin, University of Virginia), student exchange programs and global placements. All such initiatives are driven with only one underlying objective and that is to make education at The Indian Institute of Planning and Management – a truly world class experience,” states Professor Prasoon S. Majumdar, All India Dean Academics, IIPM. Zee Business has conducted this survey (featuring the top 30 management institutes in the country) by interviewing faculty members from various management institutes, corporates, recruiters, students, and young professionals on parameters covering course content, global exposure, placement, industry interface, faculty and infrastructure.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

Franchising to licensing; the desi way!

Brand licensing promises a bright tomorrow for many brands even in the Indian sub-continent. Will the optimism surrounding the industry transform into reality?

4Ps B&M: How did a company like Franchise India enter the world of brand licensing?
GM: We realised the potential of Indian manufacturing industry as there are thousands of manufacturers across various industries in the country which didn’t have any brand to associate themselves with. It was then that we realised how a brand could be licensed. It all started from there and when we entered the licensing arena, we witnessed the vast world of brand licensing. We have identified around 6-7 categories which will make sense for a country like India.

4Ps B&M: Can you elaborate on the categories that you think have the potential to make it big in the country in this respect?
GM: The first & foremost are the corporate brands. There is a certain amount of trust and association with every popular brand name like Pepsi and Ford. Apart from that, there are categories like personality brands where we have names like Harbhajan Singh and Shiv Khera, which have superb potential to ring in revenues. Besides this, we are also constantly talking to many others in the world of fashion designing. But one aspect should be noted when it comes to licensing of brands – a personality or a corporate brand name has to necessarily possess a certain amount of value left unlocked in order to create that emotional connect with the target audience. Clearly, overexposed personalities and brand names will not sell in the market. The other categories which we are very interested in are animation, entertainment and sports. But at the moment, the industry is at a very nascent stage and a lot of things need to be done to match standards of matters at the global level.

4Ps B&M: When it comes to industries like sports and entertainment, are you looking at only the renowned global brands?
GM: Both. We are looking at global as well as Indian brands. But if you ask me personally, I am particularly interested in picking-up Indian brands. As per our policy, our portfolio will have a balanced mix (50:50) of both Indian and international brands.

4Ps B&M: What kind of international brands are you looking at?
GM: Automotive is an area which interests me the most, as Indians love cars. We already have Ford in our kitty which is the oldest brand in the history of automotives, under which there are brands like Mustang that have a lot of value left unlocked given that we hardly see any Mustang cars running on the road. Apart from that, we are looking at the established corporate brands which create a sense of excitement amongst Indian consumers.

4Ps B&M: Talking about the Indian market, which is the brand that interests you the most in terms of licensing opportunities?
GM: I am very keen to pick up Kingfisher. It’s a great name and can be leveraged to other products. There is also Gitanjali Jewels which can be used across various categories like handbags and eye care, et al. I see tremendous opportunities in both the brands.

4Ps B&M: Are you looking at IPL’s third season as a big brand licensing opportunity?
GM: They have no clarity on what they want to do with their brands till now. But we will be happy to pitch in...

4Ps B&M: How much does License India contribute to the holding company, Franchise India?
GM: The figure is low at the moment, but in the next two years, we expect License India to contribute to around 30% to the holding company.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

TWO TO TANGO

You have a winner at hand when two market leaders come together

Airtel does realise what it takes to get two to tango. And that’s what it precisely did, when it joined hands with Nokia to introduce a bundle offer (handset bundle offer referred as HBO) to penetrate in deeper pockets of Indian markets. Rural activation agency RC&M was roped in to organise a ground level campaign in seven states to create awareness and share advantages of mobility with the target group. The entire campaign was carried out in three phases with each phase running for three months. 90 units were mobilised, spanning 248 districts, covering 34,904 villages & 2.81 lakh retail outlets. Extensive merchandising was done to create strong visibility about Airtel & Nokia jodi offer. Banners, posters were installed at strategic location like traders, retailers, agri shops, kirana shop and existing Airtel & Nokia retailers. “Two or three haats were covered every week enabling us to cover maximum TA within a short span of time.

Each haat is frequented by at least 15 satellite villages; hence message reached to approx 15 lakh people,” says Priya Monga, Business Head, RC&M. Participation in 15 fairs in UP & Bihar yielded close to 150,000 eye balls. Right from roadshows to street shoes, from interactive sessions to interactive games, no stone was left unturned. Result: The intensive study helped generate sales of a whopping Rs.16.82 crore in just 12 months. What’s more? RC&M won a gold for this campaign in the category of on ground promotion of the year-sales promotion at the recently concluded WOW awards.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

I HAVE ABSOLUTELY NOTING TO HIDE!

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Right To Information Act

If the NREGS is the Congress weapon to lure poor voters, then the Right to Information (RTI) Act is its strategic weapon to convince the urban middle class consumer of political discourse that the government is committed to open and clean governance. There is not a shadow of doubt that – despite the usual protests about bureaucratic apathy and shenanigans – most educated Indians have deeply appreciated the RTI as a toll that can actually transform lives. Ironically, it is the poor who will benefit the most once the RTI message spreads across India and the aam aadmi starts using this weapon fearlessly. For instance, in the state of Rajasthan, countless number of poor in villages have benefitted because of ‘social’ audit of NREGS schemes where activists have used provisions of the RTI. Petty babus and politicians across India have gradually started realising that they can’t loot public money with impunity and get away. Provisions of the RTI have already unearthed numerous cases of corruption. But the real test will come when the provisions of RTI will be used to expose corruption in higher echelons of government and put the fear of God in the minds of even top politicians and bureaucrats. Sure, it’s still a long way off; but RTI is clearly an input that will add tremendous value to the basic product attribute needed by voters – transparent governance!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year

Despite being a late entrant in the cluttered telecom market, MTS today boasts of over 2 million subscribers.

And that too within just a year of its launch. Apart from some really innovative marketing solutions, what else is this JV between Sistema of Russia and India’s Shyam Group doing? Surbhi Chawla finds out...

October 9, 2009, was little different for the daily commuters on Delhi-Noida DND Flyway and Delhi-Gurgaon Expressway. A surprise to many, both expressways had gone toll free for almost five hours between 9-11 am and 5-8 pm. And interestingly, it wasn’t the Toll Authorities that favoured this free and unhindered access to all vehicles on both the gates, but a lesser known brand MTS that wanted to communicate the launch of its services in Delhi and NCR along with the roll out of its high speed data services (MBlaze) across the country.

You must be wondering (we too are!) what lead Sistema Shyam TeleServices (that offers services under the brand MTS) to decide on this innovative and big budget (at a time when other players in the sector are adopting cost-cutting measures) tactic to communicate its launch in this circle? “We believe in speed and unhindered access. This is in fact the key to our voice and data services. Through this initiative we wanted people in Delhi and NCR to experience our philosophy that we promise them through out network,” explains Vsevolod Rozanov, President & CEO, Sistema Shyam Teleservices Ltd (SSTL).

For starters, MTS is a global telecom brand that kicked off its operations in India in 2008 through a joint venture between Sistema group of Russia and India’s Shyam Group. While Shyam Group holds 23.5% stake in the venture, the majority 74% stake is with the Russian firm. The rest 2.5% however remains with the public.

MTS started with Rajasthan circle under the brand name of Rainbow, which was changed to MTS earlier this year. Though, the company has licenses to offer wireless telecom services in all the 22 circles of the country, but as of now they operate in only eight (including Delhi that was launched in October) of them. However, it plans to kick off operations in another five circles by the end of this year. In fact, after Delhi, company’s next targets happen to be the Mumbai and Karnataka circles. And if one gives a closer look to its overall gameplan, then MTS is eying operations in all the 22 circles of the country by the second half of 2010.

But, given that the Indian telecom market is already cluttered (with more than 10 telecom operators pushing for their connections in every circle) it’s quite clear that a new player like MTS is definitely not going to have a smooth ride to success. While the task on one hand would be to sway subscribers from established operators, on the other it will have to reach out to the consumers in B and C circles that have not yet woken up to the benefits of wireless telephony.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri