BRAND: Malayala Manorama
HEADLINE: A shopping spree that spares no one!
BASELINE: Nobody delivers Kerala better
AGENCY: TBWA India
HEADLINE: A shopping spree that spares no one!
BASELINE: Nobody delivers Kerala better
AGENCY: TBWA India
4Ps TAKE: A 
queue comprising shopaholics – and who do we notice first amongst them? Mahabali, the mythological ruler of Kerala! And what is he doing in the queue? The headline has answers: ‘A shopping spree that spares no one!’ This ad of Malayala Manorama is celebrating the upcoming festival of Kerala – Onam. One with a difference, it tries to convey its message – that they are the best when it comes to covering Kerala – by associating themselves with the most important festival of Kerela which is when Keralites shop the most. The ad stands out for its sheer out-of-the-box communication strategy. This corporate branding initiative of the newspaper also succeeds in bringing out its brand personality very distinctly.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
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queue comprising shopaholics – and who do we notice first amongst them? Mahabali, the mythological ruler of Kerala! And what is he doing in the queue? The headline has answers: ‘A shopping spree that spares no one!’ This ad of Malayala Manorama is celebrating the upcoming festival of Kerala – Onam. One with a difference, it tries to convey its message – that they are the best when it comes to covering Kerala – by associating themselves with the most important festival of Kerela which is when Keralites shop the most. The ad stands out for its sheer out-of-the-box communication strategy. This corporate branding initiative of the newspaper also succeeds in bringing out its brand personality very distinctly.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/
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