what actually makes O&M work different?

When IIPM comes to education, never compromise

And what actually makes O&M work different? Piyush zooms in immediately, “For one, we believe there is nothing like a boring account. Classic example is Fevicol. It’s probably the unsexiest category and product – with the sexiest ads making it a hugely popular and loved brand. We believe if you can do that kind of stuff for Fevicol, you can do great work for any client or product line. See the stuff we did for banks, which are always perceived as a dull exercise. It’s very simple. Clients have to understand and appreciate that people do not watch ads in categories. The challenge is to make the ad stand out & that is our sole mandate.”

Are people in awe of Piyush Pandey, intimidated by the large shadow he throws... or is there a nice warm bonding and connect with every member of the O&M fraternity? “Do you know I am known as the biggest and most notorious dabba chor in the office? I sneak up and regularly steal dabbas and wolf down the lovely food that their wives and mothers cook! I think I know exactly which one’s mom cooks what best – may be better than the guy himself!” No, there is zero awe in the relationship. His doors are always open and he is always there for them. No stupid, formal appointments, please. “This really is a part of the Ogilvy culture... has always been, will always be.” So at the end of the day, what makes O&M special, different and unique? “Passion... I don’t make pictures to make money. I make money to make pictures. We chase our passion and passion leads to paisa and that’s the way it is.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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