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In the first ever survey of Indian consumers, 4Ps B&M and ICMR find out why we opt for insurance - do we prefer private or public insurance, and has our insurance exposure gone up? Also featuring exclusive interviews with Vikram Mehmi – Birla Sun Life, Ajay Bimbhet – Royal Sundaram Alliance Insurance et al.

United India Insurance

Having more than three decades of experience in non-life insurance business, Chennai headquartered, United India Insurance is the market leader in southern India, and also the second largest general insurer in terms of reserves, gross profits and solvency margins. Prudent underwriting norms, improved claims management and administration, have helped the company post positive results. The positive results have served as catalysts, and the company is now looking to increase its focus on retail segment through bancassurance, micro insurance, efficient customer service and customisation of products. By leveraging technology in an optimal manner to augment efficiency, productivity and customer satisfaction, the company expects to achieve a premium income of Rs.40 billion in the current fiscal.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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