1500-plus IIPM students placed across the country with 44 bagging international offers
With Akshay ‘Khiladi’ Kumar, agreeing to host the desi version of Fear Factor Extreme with thirteen damsels, there was no way that Indian audiences could resist keeping their eyes off it! Khatron Ke Khiladi along with other differentiated content like Jai Shri Krishna and Balika Vadhu marked the entry of Viacom’s new GEC – Colors. The Indian audience, which just about had enough of kitchen politics, song & dance-based reality shows and were fed up with the laughter challenges of the world, welcomed this fresh wave of content that this channel offered. Colors instantly bagged the number three spot in the GEC race and is still going strong (last few weeks, it’s at No.2). With new serials like Dancing Queens up its alley, this one plans to continue its upward stride. But fame is fickle. Stalwarts Zee and Sony will not sit idle for long...
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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