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Technology evolves and with it evolves the needs of those swimming around in this sea of gadgets. 4Ps B&M-ICMR and The Indian PC Magazine present a handful of gadgets that India most desires... Welcome to the world of sizzling gadgets!
Technology is rather a strange term. It gives to its beholders a strange sense of pride and power. But why’s it strange? Well, the same individual suddenly realises that the great gadget that felt like a 24th century virtual mouse or a spanky futuristic hovercraft in his hands, now, makes him feel like a 19th century slowcoach! And that’s where his wants get a new kick... to buy a better gadget, a sizzling piece which makes him stand out in a crowd!
Currently, the topic of technological change has been discussed to death... And there are theories unbound, some blaming it on the changing consumer psychology and some on peer influence. However, one theory stands – the paths of old technology and new technology cross paths. And more so, the performance level of the new technology platform is much higher than that of the previous one. However, there is a pleateau. And that changes it all... So what gives? A new technology again!!! The world of sizzling gadgets sees a new star rise every day (perhaps moment) and there’s a clutter of options for those who want to hop onto the new platform. That’s where this survey conducted by ICMR in association with 4Ps Business and Marketing & The Indian PC Magazine comes in, to relieve you of your dilemma, giving you a list of the most wanted gadgets in various categories in the country.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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