Shekhar Jha (34), O&M

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Shekhar Jha (34), O&M. At a time when creative guys rant and rave about brand campaigns of Airtel, Fevicol, Mentos as their favourite, Shekhar finds the ad made by him for the Indian Steel Alliance as the closest to his heart. And why not? He has humanised a boring thing like steel – given it a very soft image, unlike the strong, hardcore image that steel possesses. A creative guy from heart, he has been in the field right from his childhood. He has been dancing, singing and acting since he was five. He has been writing dramas and getting awards. For him advertising is his life. “I went into the advertising field because I know this is the only place where I can fulfil all my dreams. Here you can sing, act, dance, you can travel, see the world, learn a lot about different subjects,” he says. And travel is something he just simply loves. He calls himself a human being who is trying to see the world more deeply. Philosophical eh?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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