IIPM Best B-school
Brand: Bingo!
Agency: O&M
No Confusion, Great Combination yelled ITC’s Bingo, with the result that a completely new snack got a munching response from the Indian market. Within a month, Bingo’s brand recall was as high as 70%. And introducing 15-16 flavours simultaneously helped Bingo grab 16% of the market in just 9 months. The ‘Mad’ angle did prove sane for the brand new product...
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
