Thursday, March 27, 2008

Malayala Manorama :- A shopping spree that spares no one!

BRAND: Malayala Manorama
HEADLINE: A shopping spree that spares no one!
BASELINE: Nobody delivers Kerala better
AGENCY: TBWA India
4Ps TAKE: A Malayala Manorama :- A shopping spree that spares no one!queue comprising shopaholics – and who do we notice first amongst them? Mahabali, the mythological ruler of Kerala! And what is he doing in the queue? The headline has answers: ‘A shopping spree that spares no one!’ This ad of Malayala Manorama is celebrating the upcoming festival of Kerala – Onam. One with a difference, it tries to convey its message – that they are the best when it comes to covering Kerala – by associating themselves with the most important festival of Kerela which is when Keralites shop the most. The ad stands out for its sheer out-of-the-box communication strategy. This corporate branding initiative of the newspaper also succeeds in bringing out its brand personality very distinctly.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, March 17, 2008

Don’t be shy!


Why Study Abroad When IIPM Gives You 3 global Advantages!

PeopleDon’t be shy! say that you are bound to be a party-pooper if you are ‘shy’ and ‘reserved’. Now, here is one more reason why you shouldn’t be shy: if you are not too hot on being sociable and run scared of talking/meeting people, then chances are that you will be prone to heart diseases or even a stroke. This was revealed in a report compiled by researchers at Northwestern University in Chicago. For this study, health of 2,000 men was tracked over a period of three decades. When the study began, these men were between the age group of 40 and 55, and they had to fill up a questionnaire that sought to look into their ‘levels of sociability’. Now, it has been indicated that sociable men have healthier hearts than their more reserved counterparts. The findings reveal that shy men are 50% more likely to die from a heart ailment than the more garrulous ones. So, this should be another good reason for you to go out and make more friends!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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