Monday, February 07, 2011

Can they unravel this funds mystery

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Structural changes in business models are what AMCs now require if they want to sustain profitability.

When viewed from over 25,000 feet above the ground, the pace of change in Indian asset management industry appears almost miniscule. Year after year, it seems, industry turn out the same old products with growth showing no superlative jump. But that's only the bird's eye view. Drill deeper, and a very different picture emerges ' one in which a handful of mighty forces are spurring some dramatic changes, in an industry which is considered dormant till date.

In fact, apart from dramatic stock market performance, the year gone by was the year of reforms for mutual funds (MFs) in India. The key changes included elimination of entry and exit loads on purchase of schemes, the government allowing MFs to be traded on the bourses, et al. While some were in favour of investors, others pampered the industry. Whatever the situation may have been at the start of 2009, most investors definitely seemed relaxed and happy as the year ended. But the question stayed ' how will the year 2010 unfold for this beleaguered industry which is still adjusting to the regulatory changes? Will the promise of growth sustain in future? Well, it's already halfway through 2010, and the questions still remain unanswered.

Despite clocking growth rates that are amongst the highest in the world, Indian MF industry continues to be a very small market comprising just 0.32% share of the global assets under management (AUM) of over $20 trillion. Though the ratio of AUM to India's GDP has gradually increased from 6% in 2005 to 11% in 2009, it's still significantly lower than the ratio in developed countries, where AUM accounts for 20-70% of the GDP. Even a recently released report by PricewaterhouseCoopers (Indian Mutual Fund Industry ' Towards 2015) states that although the Indian mutual fund industry has weathered the financial crisis with AUMs posting a year-on-year growth of 47% in FY2009-10, retail participation has witnessed just a marginal increase to 26.6% from 21.3% posted during the previous corresponding period. In fact, the net sales of Equity and Balanced funds in FY2009-10 have been one of the lowest in recent years. Further, if statistics are something to go by, AUM as a percentage of GDP is still less than 5% in India as compared to 70% in the US, 61% in France and 37% in Brazil. This obviously means that low penetration level is a bottleneck in spurring industry growth. What's more? Since the crisis of October 2008, the domestic fund market has seen the steepest fall. As per a recent data from the Association of Mutual Funds in India (AMFI), the industry's average AUM plunged 15.89%. Further, the dependence on the corporate sector is still pretty pronounced at 51% when compared with economies like US and China where investments channelised through corporates, comprise only around 15% and 30% of the AUM, respectively. This under volatile market conditions sound a note of caution for the industry as high dependence on the corporate sector may result in the fund houses being prone to unexpected redemption pressures. Considering the untapped potential, competition too is all set to gain momentum in the MF industry, which is making dominant desire to progress, a reality, through wealth creation. Can they unravel this funds mystery? As such the regulator now seems to be paying heed to ensure that MF industry sustains its profitability. In fact, Securities and Exchange Board of India (SEBI) has recently issued directions for the mutual fund industry stating that no business houses without five-year financial services experience will be permitted to own stake in an AMC, with an aim to enable only the serious investors to get into the business. 'As MF business has a long gestation period, therefore the regulator is now looking for shareholders who can stay for long and are experienced in the industry,' spokesperson of Edelweiss AMC tells TSI.

With 22 AMCs, including Schroder Investment Management (Singapore) Ltd, Union Bank of India-KBC Asset Management, Global Investment House and Enam Asset Management, seeking regulatory approval to start mutual fund businesses, the fight to sustainability becomes all the more important for the existing players. Not to forget, AMCs are also grappling with other issues including direct tax code, documentation apart from no additional management fees on schemes launched on no loan basis. SEBI's recent instructions to scrap entry loads on all mutual fund schemes launched on or after August 1, 2009, too has increased problems for the fund houses. It now remains to be seen what new ways and means are evaluated by AMCs, channel partners and regulator to sort these issues.

Even the restriction of entry load on existing and new MFs, that marked a turning point in the functioning of the MF industry last year, is spelling out a huge impact on the commission structure of distributors, leading fund houses and distributors to restructure their business and operating models in order to arrive at a profitable solution. In fact, structural changes in business models of AMCs are now required to sustain profitability. Though partnering with banks may be a possible solution to improve distribution as well as profitability, but banks in India still lack the expertise to offer investment advise. As such the only option left with them is to explore open architecture platforms or aggregator models for conducting business.

Further, if AMCs want to establish a sustainable model, which yields profits in the long run, they need to deal with cost management with a firm hand. While restriction on entry loads has already spiraled the cost of sales and marketing, a large portion of the assets too is in debt, which actually tends to erode profits. Though it is assumed that as the size of the corpus (AUMs) increases, the cost incurred on managing the fund comes down (as being shared by a number of investors and thus the expense ratios will get ironed out). This premise has been rendered faulty in the more recent scenario where increase in AUM has actually seen a sharp rise in the expense ratios. In fact, the expense ratios of income funds that stood at 1.4% at the end of September 2008 has already gone past 1.58%.

No doubt, the road ahead for the mutual fund industry in India will be paved by the performance of the capital markets. But, before that, it remains to be seen how fund houses adapt themselves to changes in regulations, thereby shaping growth for the future.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board

Monday, September 13, 2010

Nokia N900

Nokia N900Technical Specifications :
Weight: 181gram
Dimensions: 111 x 60 x 18mm
Input: QWERTY
and touch
32 GB internal expandable memory
5.0 mega pixel camera

Gliding the slide: Bogged down by competition from Windows mobile and Android, Nokia has has launched a new Linux based Maemo platform in N900 moving from the good ol’ Symbian platform.The N900 is expected to provide users with a better user interface and user experience. Besides the sassy style, this slider comes with a 3.5-inch responsive touch screen which makes it the best buy for 2010.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
IIPM Related Links

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Social Networking Sites have become advertising shops

Friday, August 27, 2010

Is it time to bid adieu?

As the government finalises the taxation and expenditure proposals for the forthcoming budget, news is rife that the government may exit from the stimulus measures introduced last year to revive growth. In the absence of an exit strategy in an economy flush with liquidity, there could be fresh macroeconomic challenges that could derail the economic recovery underway. And in all sanity no government would like to be targeted for reversing the growth trajectory. However, the billion dollar question, “is it the right time to exit?” is worth pondering over. “Too much of stimulus, when the body is getting healthy, is not good, it can be injurious to health,” says the Finance Secretary, Ashok Chawla. Given the ‘twin fears’ of inflation and budget deficit, the statement gains significance as it could mean withdrawal of fiscal concessions given to industries to overcome the financial crisis. Nevertheless, there are others who believe that withdrawing medication when the patient is still on the path of recovery could prove fatal. They argue that while the government can stop giving other stimulants, especially those designed to help the private sector; it necessarily needs to step up employment by giving concessions to the small scale industries. The strategy therefore should be carefully crafted to ensure that the adjustment does not harm the green shoots of growth and hamper the recovery process.

Gyanendra Kashyap

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Detail of all IIPM branches

IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Social Networking Sites have become advertising shops

Monday, July 12, 2010

Daring to think beyond...

If daring is the way at the Indian Institute of Planning and Management (IIPM), then IIPM has proved that once again by being ranked as one of the best business school in the country. As per a recently concluded survey conducted by Zee Business in a quest to find India’s best B-Schools for 2009, IIPM has been ranked fifth in the overall ranking (two places higher than its 7th position last year and well ahead of three IIMs) out of 30 B-schools. The icing on the cake is that it has topped the rankings in the global exposure category for the second year in the running. IIPM has been credited with placing students in major multinationals abroad, providing enviable global interface for its students through its Global Opportunity and Threat Analysis program, sessions with globally renowned visiting faculties, et al. It has been ranked 8th for placements as it has successfully achieved 2,550 national and 55 international placements for the batch of 2009. “Over the past few years, The Indian Institute of Planning and Management has structurally oriented itself towards fortifying the mandate to internalise internationalism through its strategic academic tie ups (with institutions like University of Cambridge, University of California at Berkeley, University of Texas at Austin, University of Virginia), student exchange programs and global placements. All such initiatives are driven with only one underlying objective and that is to make education at The Indian Institute of Planning and Management – a truly world class experience,” states Professor Prasoon S. Majumdar, All India Dean Academics, IIPM. Zee Business has conducted this survey (featuring the top 30 management institutes in the country) by interviewing faculty members from various management institutes, corporates, recruiters, students, and young professionals on parameters covering course content, global exposure, placement, industry interface, faculty and infrastructure.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links

Detail of all IIPM branches

IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

Thursday, June 17, 2010

Franchising to licensing; the desi way!

Brand licensing promises a bright tomorrow for many brands even in the Indian sub-continent. Will the optimism surrounding the industry transform into reality?

4Ps B&M: How did a company like Franchise India enter the world of brand licensing?
GM:
We realised the potential of Indian manufacturing industry as there are thousands of manufacturers across various industries in the country which didn’t have any brand to associate themselves with. It was then that we realised how a brand could be licensed. It all started from there and when we entered the licensing arena, we witnessed the vast world of brand licensing. We have identified around 6-7 categories which will make sense for a country like India.

4Ps B&M: Can you elaborate on the categories that you think have the potential to make it big in the country in this respect?
GM:
The first & foremost are the corporate brands. There is a certain amount of trust and association with every popular brand name like Pepsi and Ford. Apart from that, there are categories like personality brands where we have names like Harbhajan Singh and Shiv Khera, which have superb potential to ring in revenues. Besides this, we are also constantly talking to many others in the world of fashion designing. But one aspect should be noted when it comes to licensing of brands – a personality or a corporate brand name has to necessarily possess a certain amount of value left unlocked in order to create that emotional connect with the target audience. Clearly, overexposed personalities and brand names will not sell in the market. The other categories which we are very interested in are animation, entertainment and sports. But at the moment, the industry is at a very nascent stage and a lot of things need to be done to match standards of matters at the global level.

4Ps B&M: When it comes to industries like sports and entertainment, are you looking at only the renowned global brands?
GM:
Both. We are looking at global as well as Indian brands. But if you ask me personally, I am particularly interested in picking-up Indian brands. As per our policy, our portfolio will have a balanced mix (50:50) of both Indian and international brands.

4Ps B&M: What kind of international brands are you looking at?
GM:
Automotive is an area which interests me the most, as Indians love cars. We already have Ford in our kitty which is the oldest brand in the history of automotives, under which there are brands like Mustang that have a lot of value left unlocked given that we hardly see any Mustang cars running on the road. Apart from that, we are looking at the established corporate brands which create a sense of excitement amongst Indian consumers.

4Ps B&M: Talking about the Indian market, which is the brand that interests you the most in terms of licensing opportunities?
GM:
I am very keen to pick up Kingfisher. It’s a great name and can be leveraged to other products. There is also Gitanjali Jewels which can be used across various categories like handbags and eye care, et al. I see tremendous opportunities in both the brands.

4Ps B&M: Are you looking at IPL’s third season as a big brand licensing opportunity?
GM:
They have no clarity on what they want to do with their brands till now. But we will be happy to pitch in...

4Ps B&M: How much does License India contribute to the holding company, Franchise India?
GM:
The figure is low at the moment, but in the next two years, we expect License India to contribute to around 30% to the holding company.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Friday, May 21, 2010

TWO TO TANGO

You have a winner at hand when two market leaders come together

Airtel does realise what it takes to get two to tango. And that’s what it precisely did, when it joined hands with Nokia to introduce a bundle offer (handset bundle offer referred as HBO) to penetrate in deeper pockets of Indian markets. Rural activation agency RC&M was roped in to organise a ground level campaign in seven states to create awareness and share advantages of mobility with the target group. The entire campaign was carried out in three phases with each phase running for three months. 90 units were mobilised, spanning 248 districts, covering 34,904 villages & 2.81 lakh retail outlets. Extensive merchandising was done to create strong visibility about Airtel & Nokia jodi offer. Banners, posters were installed at strategic location like traders, retailers, agri shops, kirana shop and existing Airtel & Nokia retailers. “Two or three haats were covered every week enabling us to cover maximum TA within a short span of time.

Each haat is frequented by at least 15 satellite villages; hence message reached to approx 15 lakh people,” says Priya Monga, Business Head, RC&M. Participation in 15 fairs in UP & Bihar yielded close to 150,000 eye balls. Right from roadshows to street shoes, from interactive sessions to interactive games, no stone was left unturned. Result: The intensive study helped generate sales of a whopping Rs.16.82 crore in just 12 months. What’s more? RC&M won a gold for this campaign in the category of on ground promotion of the year-sales promotion at the recently concluded WOW awards.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Monday, May 10, 2010

I HAVE ABSOLUTELY NOTING TO HIDE!


Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Right To Information Act

If the NREGS is the Congress weapon to lure poor voters, then the Right to Information (RTI) Act is its strategic weapon to convince the urban middle class consumer of political discourse that the government is committed to open and clean governance. There is not a shadow of doubt that – despite the usual protests about bureaucratic apathy and shenanigans – most educated Indians have deeply appreciated the RTI as a toll that can actually transform lives. Ironically, it is the poor who will benefit the most once the RTI message spreads across India and the aam aadmi starts using this weapon fearlessly. For instance, in the state of Rajasthan, countless number of poor in villages have benefitted because of ‘social’ audit of NREGS schemes where activists have used provisions of the RTI. Petty babus and politicians across India have gradually started realising that they can’t loot public money with impunity and get away. Provisions of the RTI have already unearthed numerous cases of corruption. But the real test will come when the provisions of RTI will be used to expose corruption in higher echelons of government and put the fear of God in the minds of even top politicians and bureaucrats. Sure, it’s still a long way off; but RTI is clearly an input that will add tremendous value to the basic product attribute needed by voters – transparent governance!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM - Admission Procedure
IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year

Friday, April 16, 2010

Despite being a late entrant in the cluttered telecom market, MTS today boasts of over 2 million subscribers.

And that too within just a year of its launch. Apart from some really innovative marketing solutions, what else is this JV between Sistema of Russia and India’s Shyam Group doing? Surbhi Chawla finds out...

October 9, 2009, was little different for the daily commuters on Delhi-Noida DND Flyway and Delhi-Gurgaon Expressway. A surprise to many, both expressways had gone toll free for almost five hours between 9-11 am and 5-8 pm. And interestingly, it wasn’t the Toll Authorities that favoured this free and unhindered access to all vehicles on both the gates, but a lesser known brand MTS that wanted to communicate the launch of its services in Delhi and NCR along with the roll out of its high speed data services (MBlaze) across the country.

You must be wondering (we too are!) what lead Sistema Shyam TeleServices (that offers services under the brand MTS) to decide on this innovative and big budget (at a time when other players in the sector are adopting cost-cutting measures) tactic to communicate its launch in this circle? “We believe in speed and unhindered access. This is in fact the key to our voice and data services. Through this initiative we wanted people in Delhi and NCR to experience our philosophy that we promise them through out network,” explains Vsevolod Rozanov, President & CEO, Sistema Shyam Teleservices Ltd (SSTL).

For starters, MTS is a global telecom brand that kicked off its operations in India in 2008 through a joint venture between Sistema group of Russia and India’s Shyam Group. While Shyam Group holds 23.5% stake in the venture, the majority 74% stake is with the Russian firm. The rest 2.5% however remains with the public.

MTS started with Rajasthan circle under the brand name of Rainbow, which was changed to MTS earlier this year. Though, the company has licenses to offer wireless telecom services in all the 22 circles of the country, but as of now they operate in only eight (including Delhi that was launched in October) of them. However, it plans to kick off operations in another five circles by the end of this year. In fact, after Delhi, company’s next targets happen to be the Mumbai and Karnataka circles. And if one gives a closer look to its overall gameplan, then MTS is eying operations in all the 22 circles of the country by the second half of 2010.

But, given that the Indian telecom market is already cluttered (with more than 10 telecom operators pushing for their connections in every circle) it’s quite clear that a new player like MTS is definitely not going to have a smooth ride to success. While the task on one hand would be to sway subscribers from established operators, on the other it will have to reach out to the consumers in B and C circles that have not yet woken up to the benefits of wireless telephony.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Monday, March 22, 2010

NEIGHBOURS ENVY OWNERS PRIDE... NO MORE

Veteran Ad-Guru Alyque Padamsee is up next with all cylinders firing! He endorses the last point vehemently. “New agencies inducted, immediately get into the act and one of the first things they do is trash the stuff that the previous agency did”. He cites the case of the classic LIRIL campaign where the girl, waterfall and signature tune defined the brand. “Now we have it replaced by this re-play of an old Levers launch of 2000! And, does anyone really care about how many parts of the body … I mean, how ridiculous!” He reminds us that THE MARLBORO MAN remains intact and continues to rule. So does the MRF mascot and the UTTERLY BUTTERLY girl. “Clients must really be very careful before leaping into a zone of changing for the sake of changing”. Hi-Profile Artist Sanjay Bhattacharya is more direct. “I think it’s become a fashion today to demolish anything that is traditional in the name of being contemporary, relevant and consumer-driven. It’s total bullcrap and only reflects their inability to intelligently and creatively blend the time-tested brand value with new-age focus. There is nothing wrong with moving away but, my feeling is that it’s done mostly to be perceived as a product or corporation that is keeping with the times … how defensive, insecure and negative!” Ogilvy’s NCD Abhijit Avasthi winds up this debate with his very own evolved perspective. “For me, a mascot is a property that any brand would have created and built up. The issue is the level and depth of work invested into this mascot over time, to constantly maintain a meaningful connect and relevance with the targeted constituency. That is THE real key”. He feels that the Onida guys must have their reasons to do away with the devil. As for new teams and agencies demolishing all work of the old teams, he believes “only a silly, insecure and immature people would take that course. Smart teams would see the big picture before deciding on the way ahead”.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter

IIPM 3-year full-time Integrated (MBA BBA) Programme

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year

Tuesday, March 02, 2010

The Indian automakers are thinking beyond the run-of-the-mill cash discounts to generate more sales this festive season.

Pawan Chabra finds out what the auto giants are really up to

“Hopefully, this season will prove a lot better, as there was hardly anything to celebrate about in the last festive season. At least for us, business was very dull,” says Sumit Desai, an auto-dealer in the capital. This thought signifies the common sentiment that is currently floating around in the country, for festive seasons are times when you anticipate and expect better tidings. In fact, on the back of the collapse of Lehman Brothers and the stranglehold on financial schemes by all national banks, almost all the auto companies have experienced a fall in sales figures during the year gone by, a time frame most dealers would want to wipe out from their memories. However, this festive season, the automotive companies are leaving no stone unturned to ensure a healthy growth rate. Interestingly, they have gone a step beyond, offering cash discounts, maintenance packages and even gold to the consumers and have rather become more innovative in their marketing efforts. In fact, some companies are waiving off taxes up to 40% for the consumers, if their booking date falls on or before September 30, 2009. While in one particular print ad, it is clearly mentioned that Toyota Kirloskar Motors has decided to ‘raise’ prices beyond September 30, 2009, in another one by GM (for the Chevrolet brand), it is announced that the end date of the Navratra Gold Utsav is September 30, 2009. Of course, the reality is that the festival season has just started, but automakers are scuttling to garner as much as they can from the market, in an attempt to exploit all forms of above-the-line marketing vehicles to the hilt.

And the efforts are evidently paying rich returns. In Gujarat, the demand for two-wheelers and four-wheelers has surpassed the supply levels. Similar is the story in other parts of the country. Going forward, the dealers are expecting further growth in the sales units. Notwithstanding that, this time, ‘festive discounts’ have actually not been used as the prime attraction to lure the target audience. There have been a slew of launches in both the two-wheeler (Yamaha’s V-Max & Limited Fazer, Hero Honda’s Karizma ZMR, Bajaj Discover 100cc, et al) and passenger car manufacturers (like Ford’s new Endeavour, Mercedes’ E-Class Sports, Maruti’s Estilo, et al). Then there are some marketers who opt for alternate means to attract minds, instead of the humdrum ‘lowered prices’ bait; one such is the use of aggressive marketing campaigns. To bring one such case to notice, BMW has organised a BMW Expo in its exclusive dealer outlets, for its prospective consumers, wherein all current BMW models have been made available for a test drive. A spokesperson from BMW explains the logic behind such an initiative: “It’s better to offer the consumer a test drive than offer a cash discount. More importantly, in the segment that we are operating in, cash discounts hardly help attract more consumers,” explains BMW’s spokesperson.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM - Admission Procedure

IIPM, GURGAON

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Friday, February 19, 2010

SMALL CAR? STOP KIDDING!

In fact, it started with the launch of A-star in November 2008, when the company used the digital space in a big way to create buzz in the market and continued its efforts with the launch of the Ritz, which also witnessed a launch of a micro site marutisuzukiritz.com to generate excitement in the market. “Maruti Suzuki targets youth in a big way and we realized that to stay close to them, digital media is the optimal choice,” explains Srivastava. The company also has a dedicated team tracking down the action across the digital space i.e. blogs about Maruti Suzuki and the general feedbacks of the consumers. However, as Srivastava states, it was indeed some task to convince the top management, the need to take the digital route.

Apart from digital initiatives, the company has also made efforts to improve on its retail experience front. For the uninitiated, Maruti Suzuki which today has around 800 dealerships in the country, was selling its vehicles through 55 dealerships till 1995. The Indian consumers had a mindset that Maruti outlets always have a long waiting list and that its showrooms are only made for documentation purposes. “Today, the retail experience of a person visiting a Maruti Suzuki dealership is entirely different to what it was five years ago,” adds Srivastava. The company has also changed its advertising strategy in a big way in the past five years. Then let it be the successful no-brand ambassador strategy or the use of more bright colours and added glamour in the TVCs and the print campaigns, the company has surely connected with the youth of the country in the right way.

There is no denying that the DNA of the company is still the same of a small, fuel-efficient carmaker, but has it done enough to ensure that its ‘easy service quality’ has not been lost in its quest to become the new-gen carmaker? “It was a change that the company anticipated much before and hence we increased the network of workshops and the company today services around a million vehicles per month,” defends Srivastava. The company has surely made the right changes at the right time to stay at the top spot in the industry and with the perfect blend of Suzuki’s technology and the perfect know-how of the Indian market, Maruti is in no mood to leave either of the two #1 spots - the market leadership and the tag of the most valuable brand in the Indian automotive industry.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Friday, January 29, 2010

Café Coffee Day is changing.

Not satisfied with quenching your coffee cravings, the top team at this coffee retail juggernaut is bent on adding variety to your hunger moods too. By Angshuman Paul

There are two monikers that dot virtually every main street of Bangalore – the first is a liquor shop with the United Breweries board displayed boldly at its entrance and the second is the deep red square of another beverage brand - Café Coffee Day (CCD). Incidentally, both brands have scripted their origin and eventual success from this very garden city. Even the head office of Amalgamated Bean Coffee Trading Company (mother company of Café Coffee Day) is located on the Vittal Mallya Road, named after the father of UB Group’s present chairman, Vijay Mallya. Notwithstanding the stark differences in respective turnovers, the similarities between the two brands run even deeper than such skin-deep appearances. UB Group’s flagship brand Kingfisher managed to transcend its almost generic association with beer to boldly venture into the aviation sector; while Amalgamated Bean Coffee Trading Company’s (ABC) 13-year-old flagship brand CCD is now aspiring to do exactly that by moving beyond mere coffee to straddle the gamut of hunger moods of the Indian consumer.

Alok Gupta, Director, Café Coffee Day is especially excited about the positioning revamp for brand CCD and its implications for the coffee retail chain’s future. Donning the role of a barista (see picture) at the spanking new 2,500 sq. ft. Coffee Day Lounge in the heart of Bangalore city, the man and his team had already warmed up for our early morning meeting with their respective cups of Cappucinos (incidentally Cappucino alone contributes almost 30% to the total turnover for CCD) before this author shot off his first query. Why? “Look, there are three categories of consumers at CCD. There are those who want to have coffee; there are the youngsters who wish to hangout and then there are those who want to grab a quick meal. That third category of consumers is growing fast and we want to cash in on to every hunger mood of the consumer so that CCD is the preferred choice even for his meals.

Clearly, ‘HungerMood’ is all set to become their new range of enhanced offerings (from sandwiches to the sweets section) to the consumer with a planned investment of about Rs.150 crore in this fiscal itself. “There will even be more health related products like probiotic yogurt and burgers,” announces Alok. Foodies can also get ready to expect region specific localised menu from CCD in the near future. In fact, the test-marketing of their localised menu has already begun in some regions. In February this year, CCD test-launched the Rajma Chawal meal in select stores in Delhi and NCR; and the month of May saw the rollout of parathas at CCD stores in Punjab and Chandigarh. Maharashtra is next on the localisation radar, but Alok refuses to give any details about the type of menu roll out planned for the state.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
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Saturday, January 16, 2010

Explains Ramesh Viswanathan, Exec. Director, CavinKare

“The only other company like us with a spread of independent brands is Dabur,” points out CKR. Clearly, the man loves comparing himself to the Burmans and hopes to replicate the stupendous success of Dabur in the FMCG segment. Yet, come to think of it, it is Nirma that CavinKare has a lot in common with. Both companies have been tagged as price warriors giving HLL and P&G a run for their money in the detergent and shampoo businesses respectively. CavinKare too got positioned as a price warrior (the sachet player) and has more or less followed Nirma’s footsteps in its heydays. Like Nirma, CavinKare too has diversified into other product categories and is aggressively taking on the urban market now. But here’s the catch. While MNCs first saturated the urban market and are now moving rural; CavinKare is moving in reverse. Being a strong player in the low-income category, CavinKare is now climbing up the ladder to also straddle the upper middle class group. So will CavinKare be able to replicate its success among the urban consumers or will it fizzle out, like Nirma did? “It (Nirma) played on price alone. Price is a vehicle to get entry into the market, but not a differentiating factor in the long run,” clarifies CKR, arguing that CavinKare has already discarded its low price image. He gives the example of Meera, their herbal hair wash powder, which is today priced at Rs.2 (at par with Sunsilk and Clinic Plus). Even fairness cream Fairever has been priced higher than HUL’s Fair&Lovely. Acquired last year for Rs.28 crore, the Maa range of fresh fruit drinks (pitted against Mazaa, Slice & Frooti) have also been shrewdly priced at Rs.13 for 250ml (Mazza is available at Rs.12 for 200ml). So, CavinKare entered the business as a price warrior, but on its part, it has made a valiant effort to discard that positioning. The recent launch of Chik Satin shampoo is an effort to develop this fresh brand imagery. Explains Ramesh Viswanathan, Exec. Director, CavinKare, “The aim of Chik Satin was to focus on the ‘bottle’ consumer whose shampoo needs are very different from that of existing Chik consumers.” With a premium look and feel, Chik Satin is focusing on attracting the urban consumer. “The strategic tie up with Coty for Adidas and Jovan is also aimed at gaining greater strength in the urban and metro markets,” adds Viswanathan.

But changing consumer mindset is not easy, says Anand Ramanathan of KPMG. “Transcending from a premium to a mass positioning is easy, but the reverse is not true,” he says, adding that even as CavinKare reverse straddles (via Chik Satin Shampoo or Nyle premium shampoo), it is imperative for them to not deviate from existing brand imagery, a fatal move for its existing consumer base. The reverse is also true. Ramanathan gives the example of CavinKare’s toilet cleaner brand Topp Mopp. “It is difficult for a relatively new entrant–despite competitive pricing to survive,” he says. Topp Mopp’s positioning was similar to rivals like Reckitt Benckiser’s Lizol in urban markets. But since toilet cleaners as a category belongs to the SEC A segment, CavinKare’s imagary (that of a SEC B and C player) created a disconnect. Result? Despite a big distribution push, Topp Mopp’s brand imagery did not coincide with the group’s positioning and the product failed.

But an undeterred CKR is moving ahead confidently with all cylinders blazing. His big bets now to secure a pan-India urban base are coming from areas like personal grooming, restaurants and dairy business. Trends in Vogue, CavinKare’s salon retail chain is expanding. Cashing in on the growing personal grooming market, CavinKare has also launched two separate beauty salons – Limelite (a unisex salon for urban youth) and Green Trends (family beauty salon), straddling high and mid income groups. “With our experience in personal care, it was natural for us to enter the retail of personal grooming services,” shares B. Nandakumar, CEO, Trends In Vogue. Having spread its footprint across the southern market (Bangalore, Hyderabad, Chennai, Trichi, Coimbatore, Madurai), CavinKare is now expanding its salon business in the north as well. And while the business may seem like a me-too of HUL’s Lakme Salon business, Nandakumar is quick to refute the notion. “Unlike Lakme beauty salons, we don’t use our own products but source professional products. Besides, all our Trends In Vogue parlours are self-owned,” he explains.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Monday, January 11, 2010

AMCs find a shelter...

While market volatility is keeping investors away, fund houses have identified infrastructure as the new bet to lure them, says Deepak Ranjan Patra

When a country’s finance minister enhances allocation to urban infrastructure by a mind-boggling 87% to Rs.12,887 crore with a promise that infrastructure investments will be further increased to more than 9% of the GDP in next five years, you definitely need no rocket science to find out which sector will make it to the top of the investors’ minds. Yes, infrastructure is hot today in India and no one wants to miss this clear opportunity to make some moolah. So, how could the mutual fund industry stay sideway? Almost all Asset Management Companies (AMCs) have geared up to this infra-growth. Asserts R. K. Gupta, MD, Taurus Mutual Fund, “In coming six months you will see all fund houses having their own infra funds dedicated to the sector.” But the question remains, are these AMCs really hoping to offer a good return to the investors or are they just trying to skim the market when the buzz is still heavy?

Bandeep Singh Ranger, Chairman, IndusView avers, “Finance Minister’s commitment to increase investments in the infrastructure sector to more than 9% of the GDP by 2014 from 5% currently and other rural development and welfare programs opens scope for investment opportunities.” Moreover, Finance Minister’s inclination towards Public Private Partnership clears ground for the private players to avail a cool share in the returns to be generated. This combined with the fact that India is now considered as the preferred destination for doing business among the emerging BRIC countries (World Bank Report titled ‘Doing business 2009’) makes it a point worth mentioning that the sector may also see some foreign investments flowing in. Considering the expectations, possibilities, “the sector will now become hotter than ever,” claims Vinayak Banarjee, Chairman, Feedback Ventures.

However, AMCs’ rendezvous with the infrastructure companies is nothing new. Infra stocks always have been a part of different mutual fund schemes for the simple fact that majority of the BSE 500 companies belong to the domain. As a matter of fact, stocks of infra-based companies form a large portion of many of the diversified equity funds. The only new thing about the current trend is that this time around the AMCs are coming up with sector specific infra funds like ‘Reliance Infrastructure fund’ launched by Reliance Mutual Fund promising to invest in infrastructure and infrastructure related companies only. The fund managers too seem upbeat on the returns as Sundeep Sikka, CEO, Reliance Capital Asset Management told to media during launch of the new fund, “Undoubtedly, infrastructure is a key priority for India and we also hope a spurt of infrastructure spending in the economy on the back of the stable government and ease of project financing. Moreover, the valuation looks more attractive. The right time is now to invest in infrastructure and infrastructure-related firms.”

Explaining the prevailing bullishness in the sector R. K. Gupta explains, “Over the last two years other sectors are by and large flat or downward. The only good sector available is infrastructure. Moreover, it’s at a poor level in the country and government can’t survive without taking to higher levels. That means there is a better future in the sector with ample opportunities.” Perhaps that’s why Gupta feels that almost every fund house will soon have some infra-related funds in their portfolio. But the question is what impact will this flurry of infra funds have on the investors? Well, a lot of confusion as to which fund to chose.

Definitely it’s a tough time for the retail investors. While the abrupt volatility at the stock market is pulling them from entering into the market, launch of a number of infra-based funds are giving their investment strategy a tough time in case of mutual funds. The most common advice given by analysts at the moment is to go for existing funds with proven track records rather than jumping into the NFO bandwagon. The very basic reason for the same is that most of the new funds are typical sector funds, where the constituents are associated with similar type of risk that is attached to the sector. For the same, such funds often lack proper defensive stocks ending up as high-risk investments. In fact, the risk quotient associated with infrastructure sector as such is more than many others. That’s why, it’s time when investors need to be a little meticulous in their approach even though they know that infrastructure is the next big thing for them.

Deepak Ranjan Patra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, December 17, 2009

We won’t be surprised if your answer is a big “NO!”, for you only know this company as HTC !

Surbhi Chawla debates on the strategic & branding issues of HTC...

After a long lull of six months, the smartphone category has once again become the talk of town, with a slew of high profile launches. First, it was Samsung Star and Star 3G. They were followed by the Nokia N97, and now, HTC plans to get back at competitors’ heels with its first Android-based handset in India – HTC Magic. So what prompted such enthusiastic acts on the part of the smartphone manufacturers? Well, despite the fact that consumer spending on mobile handsets dried up during the first quarter of 2009 (it fell by 19% as compared to the same period in 2008, according to Gartner), the smartphone category recorded a swashbuckling growth of 25% during the same period, all thanks to the terrific market performance of the Apple iPhone, BlackBerry Pearl, BlackBerry Storm and of course, the HTC’s Android phone – G1. That was global, how about local? The story is no different for the smartphone market in India too, where sales in this category is currently growing between 20-25% (a trend expected to continue till 2010). And of all the ‘smart’ brands, perhaps the least discussed of late has been HTC. But does that mean that all is silent and still behind the HTC wall. 4Ps B&M decided to pay a visit to HTC’s Indian headquarters, to uncover strategies that it has drawn-out, to run through competition in India.

We begin with the HTC Magic. Surely, there are some ripples that this so-considered ‘magic’ device from HTC’s stable is causing, but of course, minus the loud marketing efforts made by Apple during the launch of its iPhone in India, about a year back. Of course, the unavailability of the handset model currently makes it a tad difficult to make predictions about its future, but some issues are as apparent as they can get, and the trouble starts right where its strength lies -the Android mobile OS on which HTC works. The USP of an Android is that it is open-source which enables one to install a host of applications on their handsets as per one’s needs. The problem is that Android’s application store is not functional in India yet, therefore customers who buy the Magic would have to play around with the existing applications that come pre-loaded with this handset or develop something for themselves. Simply stated, a hurdle that stands between HTC and the success of its latest Android-based handset.

So aren’t officials at the company worried over the same? Not really, as Jack Tong, Vice-President, HTC APAC states, “I think the response that Android mobiles have received worldwide was at times even beyond expectations and we expect something similar in the Indian market.” Of course, a spokesperson in the company acknowledged the fact that, “availability of an application store would have sweetened the offering.” However, he goes ahead and optimistically opines that there would be plenty of early adopters willing to get their hands on HTC Magic, despite the roadblock.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, October 29, 2009

Government’s new found love for private enterprises seems to be finally taking shape in the form of PPPs.

No doubt, they are the only way forward for the Indian economy towards growth at present, but then, there are areas which need immediate attention, if the government doesn’t want to hit a road block, feels Niharika Patra

What can be more surprising to a person, who is visiting India after a long time, than a host of long and shimmering roads, swanky buildings and above all, a sudden increase in the quality of basic amenities provided by the government. After all, it’s a never-seen-before India for him!

All thanks to the government’s new found love for private business houses, an impressive combination of public projects and private money is finally making India a place to be. Though, one cannot disagree that the results have been few and far, but the good thing is that the whole concept of mixed economy is finally coming up with the combination, which is certainly making the idea click.

In fact, public-private partnership (PPP) is that one thing which can make India rub its shoulders with the dragon nation, when it comes to world-class infrastructure coupled with the much needed push for the Indian economy. Agrees M. Y. Reddy, Committee Head, Infrastructure, FICCI, “Applying PPP model to the infrastructure is what can give the sector the necessary boost that it wants as of now.”

Though the idea is not new for the Indian policy makers, PPPs have been utilised to a greater extent only during the last decade or so (and that have been mostly limited to roads, airports, ports, bridges, et al). However, the recent announcements made by Finance Minister, Pranab Mukherjee, to provide infrastructure sector the much needed push, through clearing of pending PPP projects, would surely open new doors, not only for the private sector, but will also make projects like that under National Highways Authority of India (NHAI, which requires 60 highways to be built across India with an upward investment of Rs.70,000 crore) get going once again.

Even steel, ports and the Railways have been waiting for long for some big programme implementations under PPP. In fact, a latest report by BNP Paribas shows that the Railways alone provides for an investment opportunity close to a whopping Rs.2.7 lakh crore in the next eight years. Of the whole corpus, an investment of Rs.68,000 crore is alone needed by the Dedicated Freight Corridor, which covers 2,800 kms of rail corridor across seven states of India.

But then, that’s not all. Poverty eradication and social reforms too are reaching ground levels and this is where the PPP model is eying for a big opportunity. In fact, Food Security Bill, which talks about providing grains to the poor at Rs.3, can do wonders coupled with a proper distribution system. For instance, the use of Smart Cards (for the distribution of food grains), the latest innovative step that allows the holder to check the status of their application and stock while facilitating easier and more transparent distribution of stocks, provides huge business opportunity to Smart Card producers, who have been eagerly waiting to tap the huge potential in the public sector. The initiative (which has already tasted success in National Health Insurance Scheme) can be seen as a win-win solution for both the government as well as private players. Avers S. Kumarswamy, Chairman, Agrochemicals Promotion Group, “Public distribution has been a problem not only for the BPL families, but also for the ingredient suppliers of fertilisers and seeds because of the rampant corruption.” Certainly, Smart Cards would to a great extent also help in removing that devastating loophole.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM fights meltdown, places 2300 students By Education Mail Bureau
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Detail of all IIPM branches
IIPM set to beat economic slowdown
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IIPM, GURGAON